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Marie Claire urges women to “Think smart, look amazing”

Marie Claire has launched a new tag-line, “Think smart, look amazing”, moving away from the previous positioning of “Let me be me.”“Marie Claire wanted to standardize the tag-line for its 35 editions across the world to denote the core value of the magazine,” said Suresh Selvaraj, president, Marie Claire. “Prior to this, each edition followed its own tag-line. For example, in India, we have had the tag-line as “Let me be me” to highlight our campaign against moral policing.”