nielsen online

Jul 02, 2012

Louise Ainsworth joins Warc as CEO

Online intelligence service and marketing and research publisher Warc has named Louise Ainsworth as chief executive, effective 3 July

May 01, 2009

Twitter users abandon website after one month

More than 60% of Twitter users stop using the social networking site one month after signing up for the service, says new research from Nielsen online.In no small part to celebrity exposure and media coverage, use of Twitter continues to skyrocket, growing more than 100% since March, but new research shows the microblogging website is having trouble convincing users to stick around.Data from Nielsen Online found that Twitter has a "retention rate" of about 40%, meaning four in 10 users will continue to use the site from one month to the next.