mma

Sep 15, 2021

MMA, GroupM and Amazon advertising launch a festive playbook

The whitepaper states that 50% of consumers are likely to increase their festive spends this year

Sep 07, 2021

Hindi voice search queries have seen 400% growth YOY: MMA India playbook

The ‘Modern Marketers’ Guide to Connected Consumer Journeys’ playbook is in association with AMMP Council and GroupM

Aug 09, 2021

82% marketers find consumer data beneficial, struggle with attribution models: Report

MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings

May 27, 2020

Opinion: While battling the pandemic, think mobile first

The author explains how the mobile screen has gained importance during Covid-19

Nov 18, 2019

India leads mobile ad fraud across Asia: MMA

MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads

Oct 24, 2019

'Spamming leads to making the consumer immune or even hostile to the brand'

The author talks about building the future of marketing through the mobile