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MMA, GroupM and Amazon advertising launch a festive playbook
The whitepaper states that 50% of consumers are likely to increase their festive spends this year
Hindi voice search queries have seen 400% growth YOY: MMA India playbook
The ‘Modern Marketers’ Guide to Connected Consumer Journeys’ playbook is in association with AMMP Council and GroupM
82% marketers find consumer data beneficial, struggle with attribution models: Report
MMA and EY reveal the ‘Leveraging Consumer Data for Marketing’ survey findings
Opinion: While battling the pandemic, think mobile first
The author explains how the mobile screen has gained importance during Covid-19
India leads mobile ad fraud across Asia: MMA
MMA's Ad Fraud Benchmark Report says that nearly 20 percent of advertising budgets are spent on fraudulent ads
'Spamming leads to making the consumer immune or even hostile to the brand'
The author talks about building the future of marketing through the mobile
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