miq
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MiQ reshapes India leadership amid programmatic flux
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
MiQ Sigma wants to make media chaos marketable
In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.
MiQ scouts for a CEO to lead its Indian operations
The incumbent will take charge of programmatic marketing agency's 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.
10% lift in purchase intent through CTV campaigns: Report
In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV
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