messaging
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3 days ago
From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
May 14, 2025
From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
Oct 11, 2013
Messaging Uninterrupted
Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space
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