messaging
Truecaller pitches AI edge in precision marketing race
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
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From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
Messaging Uninterrupted
Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space
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