messaging

13 hours ago

From followers to fanatics: Brands chase micro-movements

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Oct 11, 2013

Messaging Uninterrupted

Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space