medicare
LMG bags Win Medicare’s OTC biz
Lintas Media Group has won the media duties of Win Medicare’s OTC business. The account was won following a two-way pitch. The other agency involved is Mediaedge:cia. The size of the business is estimated to be about Rs 15-20 crore.Win Medicare has plans to launch more brands in the OTC category. It already has brands like as Mederma, Norlevo, Soypower and Multiday. LMG already handles Revlon, part of Win Medicare’s cosmetic division.
Bates 141 bags Win Medicare OTC business
Win Medicare is part of the Modi Group of Industries. The company says it is bullish on significant market expansion in the next five years. The Bates 141 assignment will include brands like Norlevo and Mederma in addition to other brands in the pipeline. While Norlevo is an emergency contraceptive, Mederma is a scar treatment solution.Bates141, Delhi, will be responsible for all ATL and BTL communications for Win Medicare.
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