Intel has awarded its global media duties worth an estimated $ 300 million to OMD after a multi agency pitch, which included incumbent Universal McCann and Starcom. The global realignment implies that OMD India will be handling the account in India, which market sources say is close to Rs 50 crores. This further consolidates OMD India’s position in the industry, after it won the Johnson & Johnson business in July 2007 as well as the media AOR for Parle Agro and Ambuja Cements. Lodestar Universal was the incumbent agency for Intel in India.
India’s niggardly tally of four bronzes at the Media Spikes 2008 was disappointing compared to the number of Spikes picked up by countries like Malaysia, Thailand and Japan. Campaign India’s Bindu Nair Maitra travelled to Bali to bring you a first-hand report on the three days of networking, seminars and awards that went by and the absence of Indian creative heads (and suits) at the event.
The Media Spikes Awards 2008 got underway in Bali, Indonesia on Friday night and for the Indian advertising industry, it was a mixed bag of sorts. While there were four winning entries from India, there were a number of finalists this year from India.
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