Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.
Last year P&G's Mark Pritchard set the tone of the conversation at Cannes Lions with his call for transparency in digital media and raising the effectiveness of marketing. In the lead up to Cannes Lions 2018, relationship consultancy Aprais relooks at the statements and says that better organised clients get better results from their agencies
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