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Jun 27, 2025
Inside the first global benchmark for AI creativity in advertising
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
Jun 27, 2024
Cheil India’s report explores if AI is becoming a better friend to the youth than humans
Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.
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