live events
2 days ago
The new currency of culture: Why brands are chasing value in India’s booming concert economy
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Mar 13, 2025
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
Mar 11, 2013
Branding and sponsorship portal whereisyourbrand.com launched
The website lists opportunities in the ATL and BTL space for brands
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