layerr shot

Jun 07, 2022

Blog: Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Jun 04, 2022

ASCI suspends Layer’r Shot’s ads over promotion of rape culture (updated)

The said ads are in potential violation of ASCI’s chapter II, which states that advertisements should contain nothing indecent, vulgar, especially in the depiction of women