In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato
Jio raises fifth investment in a month
Some tweets that caught our attention this week
To launch six-month brand campaign ‘Tiki Taka with Nokia Lumia’
MEC has released its post IPL analysis in an effort to understand consumer involvement in the third season of the series. The study looks at viewership patterns, team and player preferences and brand associations across a sample size of 900 across eight IPL cities and Nagpur and Ahmedabad. The research was conducted between 28 April and 1 May, 2010. The target group was male and female, 15 to 55 years, SEC A, B and C.
The overall buzz about IPL in social media is almost twice as high in 2010 compared to last year, according to analysis undertaken by The Nielsen Company using Nielsen Online BuzzMetrics, which measured online posts in message boards, blogs, discussion groups and micro blogs (Twitter) across all cricket-following countries.Blogs are the most popular platform for discussing cricket, followed by message boards. Twitter is third on the list.
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