Nov 19, 2020

Weekend Wrap: 20 November

In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato

May 22, 2020

KKR to invest Rs 11,367 crore in Jio for 2.32% stake

Jio raises fifth investment in a month

May 04, 2018

T.O.M. Tweets

Some tweets that caught our attention this week

Oct 23, 2012

Nokia India enters sponsorship alliance with FC Barcelona

To launch six-month brand campaign ‘Tiki Taka with Nokia Lumia’

May 27, 2010

DLF, Vodafone association with IPL top of mind: MEC study

MEC has released its post IPL analysis in an effort to understand consumer involvement in the third season of the series. The study looks at viewership patterns, team and player preferences and brand associations across a sample size of 900 across eight IPL cities and Nagpur and Ahmedabad. The research was conducted between 28 April and 1 May, 2010. The target group was male and female, 15 to 55 years, SEC A, B and C.

Mar 12, 2010

“KKR is the most discussed IPL team online”: Nielsen BuzzMetrics

The overall buzz about IPL in social media is almost twice as high in 2010 compared to last year, according to analysis undertaken by The Nielsen Company using Nielsen Online BuzzMetrics, which measured online posts in message boards, blogs, discussion groups and micro blogs (Twitter) across all cricket-following countries.Blogs are the most popular platform for discussing cricket, followed by message boards. Twitter is third on the list.