jaago re

Apr 24, 2025

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.

Aug 02, 2017

Tata Tea bats for gender equality again, says it needs teaching

Watch the ad film conceptualised by Mullen Lintas here

Jul 20, 2017

Tata Tea says gender sensitivity has to begin at home

Watch the film conceptualised by Mullen Lintas here

Feb 17, 2017

Picks of the Week: Tanishq, Tata Tea

Tanishq celebrates the father-daughter bond, while Tata Tea brings back 'Jaago re'

Feb 14, 2017

Tata Tea brings back Jaago Re, urges actions instead of reactions

Watch the ad film conceptualised by Mullen Lintas here