itc personal care products

Body odour repels, says Meridian's new TVC for ITC Superia

ITC Superia has launched a new TV campaign for Superia Lemon Fresh, a soap meant to fight body odour and provide "lingering freshness". The campaign coincides with the on-going summer season and is aimed at helping people combat hot and humid conditions.Meridian Communications has created the TV commercial for the campaign, which takes a light hearted approach at how body odour can play spoilsport during the best of times.WATCH TVC here