May 31, 2024

Wildcraft targets explorers with its ‘Adventure ready’ campaign

It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.

Oct 20, 2016

Wannawill Inventorium arrives, with first patent for the 'Shell Idli Plate'

The humble idli gets a makeover as adland creative Anantha Narayan's new venture kicks off

Apr 20, 2015

Power Play @ IPL 2015: '24 to 39 pc spike in subscriber numbers during IPL in last three years’

Salil Kapoor, COO, DishTV India, on the brand's plans for eighth edition