May 05, 2008

W+K produces IndiGo’s inflight magazine

Beginning this month, W+K India is publishing low-cost carrier IndiGo’s inflight magazine. According to W+K’s V Sunil, each issue will be built around a focused theme, the current month’s being ‘freedom’. The superbly produced magazine (all pages 4 colour and printed on cartridge paper) features a photo essay by Bharat Sikka (see picture) titled “In Transit.” Visual led features dominate the magazine, making it both light and refreshingly different from the normal inflight magazines.