iim ranchi

Opinion: It's time to connect in meaningful ways
May 14, 2020
Mayank Jyotsna Soni

Opinion: It's time to connect in meaningful ways

The author offers three ways in which brands should connect with the consumers

Opinion: Marketing in the time of Covid-19
Apr 26, 2020
Anubhav Mishra

Opinion: Marketing in the time of Covid-19

The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.

Opinion: A new ‘kool’ language by Patanjali
Apr 24, 2019
Anubhav Mishra

Opinion: A new ‘kool’ language by Patanjali

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi

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