iim ranchi

May 14, 2020

Opinion: It's time to connect in meaningful ways

The author offers three ways in which brands should connect with the consumers

Apr 26, 2020

Opinion: Marketing in the time of Covid-19

The author believes brands should follow the simple LAC model: Listen, Act, and Communicate.

Apr 24, 2019

Opinion: A new ‘kool’ language by Patanjali

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi