iim

Premium
Opinion: Paper or touchscreens? The challenges of advertising in India!
Premium
Jan 07, 2019

Opinion: Paper or touchscreens? The challenges of advertising in India!

Has the print media lost its sheen? The author takes a peek into the future.

Premium
‘I am still as excited and enthusiastic as on the day of my joining’: Anil Kapoor
Premium
Sep 29, 2013

‘I am still as excited and enthusiastic as on the day of my joining’: Anil Kapoor

AAAI honoured the chairman emeritus of Draftfcb-Ulka Group with the Lifetime Achievement Award 2013, at an event in Mumbai on 27 September

Premium
Your target audience watches Rakhi Sawant
Premium
Aug 28, 2009

Your target audience watches Rakhi Sawant

I love watching TV. If you were to walk into my cabin, you would find the TV set on, and me surfing between CNBC, some news channels, sports, you name it. Of course the excuse I give anyone who asks is, “I am in the communication business … I must watch commercials and programs.”  Of course I need to quickly mention that I am not a high flying hot shot agency or media executive who gets featured in the premier advertising magazine of the country.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins