humor
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Sep 25, 2025
What the almost-cancellation of Jimmy Kimmel means for creatives
A pep talk for creatives in the age of authoritarianism.
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Jul 30, 2025
Humour isn’t a gag — it’s a growth lever
In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.
Jan 21, 2025
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
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