humor
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Humour isn’t a gag — it’s a growth lever
In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.
Jan 21, 2025
Myntra’s FWD campaign plays a stylish chess gambit
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+announced+that+Sandeep+Mehrotra%2c+head+of+ad+sales+-+network+channels%2c+will+exit+the+company+for+personal+(2).jpg&h=334&w=500&q=100&v=20250320&c=1)
