human to human

Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising
Oct 05, 2020
Rahul Tekwani

Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising

When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author

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