hiren pandit

Jul 03, 2017

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

Feb 04, 2016

Does corruption affect following of a sport anymore?

‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why

Nov 16, 2015

Live Issue: Pepsi and the title sponsorship of IPL

Was there more to the brand pulling out than ‘disrepute to the game’?

Jul 11, 2014

Live Issue: Do ‘unofficial’ affiliations deliver better RoI?

We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India

Mar 19, 2014

Double standards: Who hurts the most, when matches move from home?

Hiren Pandit and Prashant Singh speak with Raahil Chopra on the consequences and ways of making amends

Oct 11, 2013

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency

While a lot has changed with time, the core remains constant, say marketing practitioners