We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
‘No’ seems to the answer, with some caveats – Hiren Pandit, Navonil Chatterjee and Vivek Nayer explain why
Was there more to the brand pulling out than ‘disrepute to the game’?
We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India
Hiren Pandit and Prashant Singh speak with Raahil Chopra on the consequences and ways of making amends
While a lot has changed with time, the core remains constant, say marketing practitioners
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