Aug 11, 2008

Himani's quick fix solution

Publicis Ambience has created a new campaign, 'The Human Machine', for Himani Fast Relief. The insight was that the consumer today wants instant results and does not have the time to wait for a reaction."The brief given by the client to the agency was to re-establish that Himani Fast Relief is the fastest pain relieving ointment available in the market today with its specialized 'fire and ice' formulation which relieves pain instantly hence, not interrupting your daily work affair," according to an official release.