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Law and Kenneth's Delhi office has won the creative duties for Kent Water Purifiers. The agency won the business in March and has been working on the account over the past one month to create a television campaign that is currently on-air during the IPL. A 360-degree campaign is on the cards and it will unfold over the next few months.Kent Mineral RO Systems, which owns the water purifier brand, plans to spend about Rs 30 crore annually in advertising and marketing initiatives.
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