Dec 16, 2015

‘Brand messages aren’t getting lost with complexity of stories’

Lowe Lintas ECD Shayondeep Pal underlines that agencies need to get the right remuneration, and even suggests a grading system to ensure the top five get top dollars

Sep 25, 2014

Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu

The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon

Oct 04, 2013

Halonix urges parents to switch to the 'Right Light'

Watch the ad film created by Cheil Worldwide SW Asia here