halonix
Dec 16, 2015
‘Brand messages aren’t getting lost with complexity of stories’
Lowe Lintas ECD Shayondeep Pal underlines that agencies need to get the right remuneration, and even suggests a grading system to ensure the top five get top dollars
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Sep 25, 2014
Spikes Asia 2014: “The way to the heart of the (Indian) consumer is through the Indian in the consumer” - Cheil's Nima Namchu
The agency's CCO for India spoke on how brands can ‘Communicate to two-and-a-half Indias’ and the 'jugaad' phenomenon
Oct 04, 2013
Halonix urges parents to switch to the 'Right Light'
Watch the ad film created by Cheil Worldwide SW Asia here
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