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‘Marketers today seem to be forgetting the hypothesis stage’: RK Sinha, Godrej Consumer Products
Aug 08, 2014
Campaign India Team

‘Marketers today seem to be forgetting the hypothesis stage’: RK Sinha, Godrej Consumer Products

Speaking at a seminar on rural marketing, the COO underlined the need to observe and listen - and course correct

Game changer: Godrej launches paper-based mosquito repellent at Re 1 per strip
Oct 04, 2013
Campaign India Team

Game changer: Godrej launches paper-based mosquito repellent at Re 1 per strip

Good Knight Fast Card to target urban and under-penetrated rural markets; pilot in progress; national roll out, TVC in two weeks

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