'Common sense was my only qualification': Bobby Sista, recipient, AAAI Lifetime Achievement Award 2015
Industry body to institute Subhas Ghosal Memorial Lecture in honour of first Lifetime Award recipient
In what promises to be a rewarding and captivating event, Remembering Subhas will see the official launch of the book Brands Under Fire, edited by Ivan Arthur and Kurien Mathews. Brands Under Fire is a book that distills the thoughts and opinions of a galaxy of advertising and communication specialists: Rama Bijapurkar, Mahnaz Curmally, Gerson da Cunha , Santosh Desai, Vijay Gokhale, Kiran Khalap, Pranesh Mishra, MG Parameswaran, Roger Pereira, Gita Piramal, Prof. S Ramchandar, Shekhar Swamy and Prof. Shiv Viswanathan.
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