generation
May 28, 2025
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
May 19, 2025
Why kid-centric brands must shift their marketing strategy
By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of attention to long-term loyalty, says BigCity Promotions co-founder.
Mar 06, 2025
WPP invests in Stability AI
Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.
Aug 16, 2024
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
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