fogg

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Most advertised brand in the ICC World Cup is not the most recalled
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Jul 08, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

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Fogg overtakes celebrities as most recalled ad in World Cup
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Jul 03, 2019

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

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Rewind 2016: Kawal's blog: A planner’s travels
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Dec 29, 2016

Rewind 2016: Kawal's blog: A planner’s travels

The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas

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Kawal's blog: A planner’s travels
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May 23, 2016

Kawal's blog: A planner’s travels

The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas