fogg
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Aug 27, 2021
Creative critique from a gender lens: 16-20 August
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Aug 16, 2021
Fogg takes on Covid, addresses the ‘elephant in the room’
Watch the film conceptualised by The Womb here
Jul 08, 2019
Most advertised brand in the ICC World Cup is not the most recalled
Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots
Jul 03, 2019
Fogg overtakes celebrities as most recalled ad in World Cup
Advertising that harped on product features score extremely low on likeability
Dec 29, 2016
Rewind 2016: Kawal's blog: A planner’s travels
The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas
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