fogg

Aug 27, 2021

Creative critique from a gender lens: 16-20 August

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Aug 16, 2021

Fogg takes on Covid, addresses the ‘elephant in the room’

Watch the film conceptualised by The Womb here

Jul 08, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

Jul 03, 2019

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

Dec 29, 2016

Rewind 2016: Kawal's blog: A planner’s travels

The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas

May 23, 2016

Kawal's blog: A planner’s travels

The author reflects on journeys through curiosity, contemplation, and accidents; and their connections with big ideas