fantasy

Fantasy sports AI models extend beyond gaming: Whitepaper
May 05, 2025
Campaign India Team

Fantasy sports AI models extend beyond gaming: Whitepaper

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Transforming IPL brand engagement through gamification and rewards
Mar 12, 2025
Vikas Shah

Transforming IPL brand engagement through gamification and rewards

Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.

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