I really thought the ZooZoo would pick up a metal. Or at least get short-listed. Neither happened. Coming from India, and knowing the kind of impact the campaign generated, expectations in me were pretty high. Maybe it didn’t impress the ‘Foreign’ Jury. Or whatever reasons you can think of. That brings me to believe that there is no ‘benchmark’ called Cannes anymore. Independent juries. Inconsistent judging parameters. If it’s not scam, it doesn’t win? It’s an insult to creativity. Sadly.
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