May 25, 2009

MMGB: A kid teaches us how

If things are tough in India, they're a lot worse in other parts of the world; the US is really, really bad. And here's a kid who wants to make things better for those who need help.

May 18, 2009

WIN Mindshare’s Peter Steidl’s book Survive, Exploit, Disrupt

One can watch all the business television channels and read all the pink papers each day. While they tell you that India is going through a slowdown (and large parts of the world through a recession), there is little by way of advice on how to deal with it. Steidl gives us a lot of advice in the first of a proposed series of books from Mindshare Strategy.Applied, Survive, Exploit, Disrupt – Action guidelines for Marketing in a Recession. 

May 15, 2009

Sir Martin Sorrell stars in YouTube recession survival video

WPP's chief executive Sir Martin Sorrell is among the business leaders sharing advice on how to survive the recession, in a video initiative on YouTube called 'Survival of the Fastest'. The footage is part of an initiative by Google, YouTube's parent company, in association with The Daily Telegraph and the London Business School (LBS).

Apr 03, 2009

Goafest 2009: "Market needs to build on trust": Nokia India's Taneja

Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was 'Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Vineet Taneja, head of marketing, Nokia India took a leaf out of Nokia's brand journey in India, in his presentation.

Mar 31, 2009

Downturn is an upturn for the market leader

Campaign India probes what the impact of the downturn is on the leaders and the laggards of the media industry.