direct mail
Oct 21, 2013
Email as a broadcast channel
Is labelling e-mail as a direct marketing tool a major injustice to an incredibly valuable media channel?
Jun 21, 2010
Vandana Kakar’s blog: The power of direct mail
It was social media all the way, the first day at Cannes. Seminars and workshops discussed the impact and future of social media. But for me, the session that stood out was the seminar on direct mail - a powerful session highlighting the impact of the simple direct mailer in today’s digital age.
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