digital marketing measurement

Ad:Tech 2022: Decoding a single source of truth for digital marketing measurement
Apr 27, 2022
Eularie Saldanha

Ad:Tech 2022: Decoding a single source of truth for digital marketing measurement

The panel comprising Sonia Khurana, COO, Digitas, Rubeena Singh, country manager, Josh, and Monaz Todywalla, CEO, PHD India, touched upon the importance of unification of data for businesses

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