diana verde nieto
Jun 18, 2008
Cannes 2008: From the frontline
It’s only the third day and I feel like it’s been a week. Hotel to Debussy Hall (where the seminars take place) Debussy Hall to Press Centre, Press Centre to Debussy…You get the drift?
Jun 18, 2008
Cannes 2008: The quotes of the day
Nick Moore, EVP, Chief creative officer, Wunderman Word of mouth media is ten times more effective than media advertising and that’s because people trust people; the trust that governments and companies have among consumers is eroding, so the thing to do is to earn the media of word of mouth by being interesting and likeable; don’t write an ad, say the next interesting thing.
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