It’s only the third day and I feel like it’s been a week. Hotel to Debussy Hall (where the seminars take place) Debussy Hall to Press Centre, Press Centre to Debussy…You get the drift?
Nick Moore, EVP, Chief creative officer, Wunderman Word of mouth media is ten times more effective than media advertising and that’s because people trust people; the trust that governments and companies have among consumers is eroding, so the thing to do is to earn the media of word of mouth by being interesting and likeable; don’t write an ad, say the next interesting thing.
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