diana verde nieto

Jun 18, 2008

Cannes 2008: From the frontline

It’s only the third day and I feel like it’s been a week. Hotel to Debussy Hall (where the seminars take place) Debussy Hall to Press Centre, Press Centre to Debussy…You get the drift?

Jun 18, 2008

Cannes 2008: The quotes of the day

Nick Moore, EVP, Chief creative officer, Wunderman Word of mouth media is ten times more effective than media advertising and that’s because people trust people; the trust that governments and companies have among consumers is eroding, so the thing to do is to earn the media of word of mouth by being interesting and likeable; don’t write an ad, say the next interesting thing.