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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
How to get beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline
Google settles USD 5 billion lawsuit on user privacy
The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
Google to 'phase out' third-party cookies in Chrome within two years
The search giant has been devaluing the third-party cookie in stages over the past year, but has now for the first time committed to a timeline for its demise.
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