Jul 04, 2024

As Google explores AI-powered search, doing nothing isn’t an option

With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?

Apr 25, 2024

Data-driven insights essential for navigating cookie-less digital marketing: KIT Global

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

Apr 23, 2024

Advertisers are not fully prepared for the demise of third-party cookies, WARC says

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

Mar 05, 2024

How to get beyond the first-party data frenzy

While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines

Mar 05, 2024

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline

Dec 29, 2023

Google settles USD 5 billion lawsuit on user privacy

The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing