connected tv advertising

10% lift in purchase intent through CTV campaigns: Report
Jul 13, 2022
Campaign India Team

10% lift in purchase intent through CTV campaigns: Report

In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Banking on sound: Ujjivan's sonic strategy for financial inclusion

1 Banking on sound: Ujjivan's sonic strategy for financial inclusion

Sanjeev Jasani to bid Cheil India adieu

2 Sanjeev Jasani to bid Cheil India adieu

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

super.money’s campaign targets UPI frustration with real cash, not coupons

5 super.money’s campaign targets UPI frustration with real cash, not coupons

Britannia’s equal parenting campaign: Does it hit the right spot?

6 Britannia’s equal parenting campaign: Does it hit the right spot?

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

7 Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

Moves and wins roundup: Week of 23 Sept

8 Moves and wins roundup: Week of 23 Sept

Birla Opus' feel-good animated film paints a new brand message

9 Birla Opus' feel-good animated film paints a new brand message

The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight

10 The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight