coca cola marketing spends

Oct 28, 2021

Coca-Cola lifts full-year outlook as it steps up marketing spend

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4

Oct 26, 2020

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Apr 23, 2020

Coca-Cola pauses marketing spend amid Covid-19

Soft-drinks giant plans to re-engage with consumers 'when timing is right'.