Oct 07, 2008

Aegis Group acquires Clownfish

Aegis Group plc has acquired Clownfish, an agency that deals with issues of sustainability for brands. The value of the gross assets acquired is £0.5m. Founded in 2002, Clownfish specialises in working with brands and businesses to understand how sustainability can improve business performance, and how to communicate initiatives authentically. The agency's business model is based on the fact that sustainability is not just a CSR initiative but is in fact, an essential tool towards building one's bottomline.

Jun 18, 2008

Cannes 2008: From the frontline

It’s only the third day and I feel like it’s been a week. Hotel to Debussy Hall (where the seminars take place) Debussy Hall to Press Centre, Press Centre to Debussy…You get the drift?

Jun 18, 2008

Cannes 2008: The quotes of the day

Nick Moore, EVP, Chief creative officer, Wunderman Word of mouth media is ten times more effective than media advertising and that’s because people trust people; the trust that governments and companies have among consumers is eroding, so the thing to do is to earn the media of word of mouth by being interesting and likeable; don’t write an ad, say the next interesting thing.