The Indian Government's decision to let corporates sponsor heritage spots is inviting a lot of comment. Our guest blogger deep dives into the debate to explore if there is a better way.
Indian advertising lost a writer, historian, film buff and a thorough gentleman. Campaign India pays tribute to the one and only Anvar Ali Khan.
If we sit and do the sums, the total amount spent on measured advertising in our country is woefully small. For a $ 1.22 trillion economy, our ad expenditure is about US $7 billion. (BSE market cap is about $500 billion).More than 400 hundred agencies are said to operate in this area. Small, competitive and mostly helpless to carve out new spaces. They spend time fighting each other to grow. Or sucking up to potential clients. Hence growth is governed by zero sum processes rather than brand building innovation.
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