In the news: ASCI, Danone, Ferrari, Lux, Pitchfork Partners, Salt Brand Solutions, Swarovski, Times Now and Zee
Ads from the education sector followed by personal and healthcare categories received highest number of complaints in 2013
The CCC also did not uphold complaints against 14 advertisements during the months of November and Decemeber
Eight ads were cleared as they did not contravene ASCI’s codes or guidelines
Complaints have been upheld for advertisements between November 2010 and February 2011
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) upheld consumer complaints against three TV commercials recently. One of them for Bajaj Allianz has been barred from being aired on Indian television channels and modifications have been asked for in the other two, which were for Aswini Homeo Arnica Hair Oil and Good Knight aerosol. These advertisements were found to be in violation of Chapter 4.1(d), 4.1 (e) and 3.2 (b) of the ASCI Advertising Code.
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