Mindshare’s George Michaelides uses a simple acronym to test whether the brand’s got the right ideas from the agency – IDYL2S – which breaks up into the phrase ‘Ideas You LikeTo Share’.
The stage is set, literally. Today is the first day of the Goafest 2010 festival. It is expected to be a fun and action packed day. There is an impressive line-up of speakers. The evening will be concluded with the Media Abby. And then ofcourse, adlanders will put on their party shoes.Catch all the live updates on: http://goafest.campaignindia.inHere's what's in store:
StrawberryFrog’s Scott Goodson sent me a link over the weekend to the first app for the iPad that his agency has just created.Scott’s been at the cutting edge of modern communications, helping brands deal with the crazy world of media in an age where consumers are receiving their news and entertainment in ways that we could never have imagined.A couple of years back, Scott was one of the speakers at Goafest.
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) have announced the change in the venue for this year's Goafest 2010. The festival will be held at Cavelossim Beach and not Utorda Beach as was earlier announced.Last minute developments over the venue that unfolded over the weekend have made the AAAI go back to Cavelossim which hosted Goafest since the past few years.
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