carol goyal

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#JCBKiKhudai scorches social media. But, why?
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May 31, 2019

#JCBKiKhudai scorches social media. But, why?

It was an excavator brand that scorched twitter earlier this week. Our blogger tracks the phenomenon

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Blog: Why is Bandra Worli Sea Link lit up in Purple?
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Mar 29, 2019

Blog: Why is Bandra Worli Sea Link lit up in Purple?

The author wonders how causevertising pundits are so silent as the Sea Link has turned Purple

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Opinion: Barbie turns 60! A great lesson in gender evolution
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Jan 09, 2019

Opinion: Barbie turns 60! A great lesson in gender evolution

The author traces the evolution of Barbie

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Sep 17, 2018

"Localisation is the key for Snapchat in India": Imran Khan

In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.

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Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years
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Sep 11, 2018

Analysis: Nerolac Paints signs up Ranveer Singh; drops Shah Rukh after 10 years

As Deepika Padukone endorses Asian Paints, the author wonders which paint will finally win favour to decorate and enliven the new marital home of the two superstars

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Blog: Brand Tendulkar version 2.0 is in danger
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Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light