brands

May 27, 2025

Why design is your brand’s smartest salesperson—and how AI supercharges it

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

May 06, 2025

Four Indian firms strike gold at Golden Award of Montreux, 2025

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

Mar 21, 2025

HRIPL’s do-or-dye marketing approach to mask India’s greying concerns

As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.

Jan 09, 2025

Achint Setia takes over as Snapdeal’s CEO

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

Dec 04, 2024

Luxury unleashed: India’s growing appetite for premium

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.