brands
Unstereotyping in ads is likely to unlock higher marketing ROI: Kantar report
Also announced the winners of the second edition of its Creative Effectiveness Awards
Advertising used to be very basic, but today it's very creative: Madhuri Dixit
The actor spoke with Campaign India about her experiences in advertising and how far she thinks the industry has come
Opinion: Brand building took a backseat during the pandemic - it's time to rebalance
Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track
Unilever will no longer market food and beverages to children
Its food and refreshment brands will not use influencers who appeal to children under 16
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Will brands come onboard platforms dedicated to porn?
Professionals talk about advertising on pornographic platforms, its impact on brands, its challenges, and the future scope for it
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