Sep 01, 2016

“I fail to understand why an agency will do better (branded content) than us”: Deepak Lamba, WWM

CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV

Jun 23, 2016

Cannes Lions 2016: Will consumers pay for branded content?

A panel on 23 June explored how brands can harness the power of entertainment

Sep 08, 2014

DBS takes to storytelling with online film ‘Chilli Paneer’

Digital leg of four-week campaign is being handled by 4nought4