brand purpose

Mark Pritchard on Gillette: Necessary to have a hard conversation
Feb 21, 2019
Prasad Sangameshwaran

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Opinion: ‘Good And Service’, the new ‘Goods and Services’
Jan 29, 2016
S Subramanyeswar

Opinion: ‘Good And Service’, the new ‘Goods and Services’

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author

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