brand purpose

Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Jan 29, 2016

Opinion: ‘Good And Service’, the new ‘Goods and Services’

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author