brand purpose

Nov 09, 2023

The current wave of consumers subscribe to brands for their mission statements: S Subramanyeswar

The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass

May 20, 2022

MMA Impact India 2022: Women are not facing a glass ceiling, they have to tackle a glass cliff - Manisha Lath Gupta

The marketer, entrepreneur and sustainability practitioner, shared insights on brand building, diversity in the workspace, and more…

Mar 24, 2022

Opinion: The future of brand purpose

Gen Z consumers are more likely to ‘see through’ or dismiss brands who have big claims and emotional advertising around their purpose, says the author

Sep 03, 2021

Edelman report details how the pandemic has changed what employees look for in a job

Five takeaways for communicators from Edelman's The Empowered Employee study

Feb 21, 2019

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Jan 29, 2016

Opinion: ‘Good And Service’, the new ‘Goods and Services’

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author