brand purpose

Mark Pritchard on Gillette: Necessary to have a hard conversation
Feb 21, 2019
Prasad Sangameshwaran

Mark Pritchard on Gillette: Necessary to have a hard conversation

Despite the heat generated by the recent Gillette campaign, P&G's global chief brand officer, says that it's necessary to have a hard conversation.

Opinion: ‘Good And Service’, the new ‘Goods and Services’
Jan 29, 2016
S Subramanyeswar

Opinion: ‘Good And Service’, the new ‘Goods and Services’

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Nick Emery was ousted from Mindshare after video call 'prank'

1 Nick Emery was ousted from Mindshare after video call 'prank'

Imperial Blue's 'men will be men' continues as Karan Wahi impresses women on road

2 Imperial Blue's 'men will be men' continues as Karan Wahi impresses women on road

Jack Daniels 'makes it count' in first global ad campaign

3 Jack Daniels 'makes it count' in first global ad campaign

Alka Yagnik and Udit Narayan take the Cred audition

4 Alka Yagnik and Udit Narayan take the Cred audition

Zee to launch Marathi music channel

5 Zee to launch Marathi music channel

Parle Agro enters malt flavour category with B-Fizz; gets Priyanka Chopra Jonas for launch

6 Parle Agro enters malt flavour category with B-Fizz; gets Priyanka Chopra Jonas for launch

Cars24 adds bidding system, shows reach

7 Cars24 adds bidding system, shows reach

WICCI launches PR and digital marketing council

8 WICCI launches PR and digital marketing council

Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'

9 Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'

PR Awards India 2020: Value 360 Communications, Godrej Group take top honours

10 PR Awards India 2020: Value 360 Communications, Godrej Group take top honours