brand loyalty

Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

Feb 21, 2024

Opinion: Driving brand loyalty - leveraging social media for stronger customer connections

The author decodes the crux of cultivating a vibrant brand community amidst the digital age

Mar 16, 2015

SXSW: How to build an army of brand advocates

Virgin America, WWF and Change.org discuss advocacy vs. advertising