brand image

May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

Sep 29, 2011

Advertisers on TV up by 161% in the last decade

11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years