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CEO ‘branding’: Is it a double-edged sword?
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May 22, 2019

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

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Advertisers on TV up by 161% in the last decade
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Sep 29, 2011

Advertisers on TV up by 161% in the last decade

11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years

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