Watch the ad film conceptualised by Ogilvy & Mather here
Cadbury India has recently announced the launch of Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand. The company aims to position Silk as 'smoother, creamier and chunkier. Cadbury India has gone all out to promote the new variant and has rolled out a TV-led 360 degree campaign including outdoor, print and Internet. O&M is the creative agency on the account.
Cadbury India has rolled out a new commercial for its premium dark chocolate brand, Bournville. Created by O&M, the campaign aims to take forward the 'Earn your Bournville' positioning. The commercial features a disgruntled butler who disobeys the Bournville legend and is 'punished' for it.
Following the launch of its dark chocolate Bournville, Cadbury India has broken mass media with a TVC to promote the off
Cadbury India has relaunched Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of 'dark chocolates' in India."Dark chocolate is one of the fastest growing categories abroad. However, in India, it is still in a nascent stage. There is less than 25% awareness amongst the SEC A segment. Thus, we are almost doing category creation with this launch," said Sanjay Purohit (pictured), executive director- marketing and international business, Cadbury India.
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