bindu

Jun 25, 2010

Bindu’s blog: Technology and why you should get on it

Thursday morning begins with a case for punctuality and probability. What’s the chance that everytime you call for a taxi in Cannes (not too many times, I assure you) it will arrive on time, except for the time when you have a key appointment early in the morning and it won’t? One in ten times. And it happens to me on Thursday.

Jun 22, 2010

Bindu's blog: Creatives muscle their way into PR and Media turf

Monday saw the results of the Promo & Activation, PR and Direct Lions being announced. The results of Monday night though reminded me of a statement that festival chairman Terry Savage made in an interview with Campaign India earlier, when he pointed out what an agency won was as significant a story as what they didn’t win.

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