The age old concept of barter is defined as trade by exchange of commodities rather than by the use of money. The business concept applies well to the media companies which have been leveraging the system to their maximum advantage by using each other’s brand values at various occasions and saving cash. Campaign India speaks to the people in the industry to get you information on what media barters entail, their advantages and the things one should be careful about while entering into a barter agreement.
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